Rockford IceHogs fans might want to start checking National Hockey League and American Hockey League standings on a more regular basis.
There’s a reason to now — the IceHogs officially, for the first time in their seven-year existence, are affiliated with upper-level hockey teams.
The IceHogs announced Tuesday an affiliation with the NHL’s Nashville Predators and AHL’s Milwaukee Admirals. Rockford is the only United Hockey League franchise with such an agreement this season. The Muskegon Fury have an affiliation with the AHL’s Grand Rapids Griffins, but it does not extend to the Griffins’ association with the NHL’s Detroit Red Wings.
The AHL is considered to be Triple A and the UHL is Double A.
Rockford has been loaning players to several AHL teams this season, and that will not change. It is not an exclusive arrangement. Rockford can send players elsewhere, and Nashville and Milwaukee can get players from teams other than the IceHogs.
“It’s just making it formal,” Rockford coach Steve Martinson said of the announcement. “We agreed to it this summer. It’s been kind of in place for a while.
“For players that don’t know me or agents who don’t know me who look at transactions or our Web site and see that it is a place to get an opportunity, it’s official now.”
An affiliation only matters if your team gets called for players, Martinson said. And Rockford has been called. So far this season, 18 UHL players have moved up to the AHL — and half are IceHogs. Muskegon has sent four to Grand Rapids, Adirondack two to Portland and Syracuse, and Danbury (Lowell), Motor City (Cleveland) and Kalamazoo (Cleveland) one each.
Rockford has loaned a total of 13 players to Milwaukee over the past two seasons.
“Players that have developed in Rockford consistently have shown the ability to contribute with the Admirals when called upon,” Ray Shero, Predators assistant general manager, said on the Admiral’s Web site. “The IceHogs have been able to foster both a winning culture and one in which players develop as professionals, and those two environments don’t always come together.”
Martinson said the affiliation “is only a positive.”
It should lead to more players being sent Rockford’s way, and it also gives Martinson access to Nashville’s scouting reports.
“Which is a huge bonus for me,” he said. “I’m not sure many other UHL teams have access to these kinds of scouting reports.”
Rockford’s front office sees plenty of benefits.
“To say you’re affiliated with an NHL team is huge,” said Ryan Washatka, IceHogs president/general manager. “It’s big from a marketing stance and for the fans.
“We brought Steve (Martinson) here and that enhanced our credibility not only in the UHL but in the city of Rockford. It showed that we had a top-class organization that wants to win on and off the ice. An affiliation with the top tier in your sport helps solidify our position.”
Washatka said a give-and-take relationship could result in more take down the road.
“Being in proximity, they’ve pretty much taken from the IceHogs,” Washatka said of Milwaukee. “But now that they’re comfortable with Steve to call us an official affiliation and sending us players, it shows a confidence level that we didn’t have before with prior coaches. I think that will grow for many years to come.”
Washatka said Nashville’s and Milwaukee’s logos will be added to the IceHogs’ letterhead. He also hopes to be able to start selling Predators and Admirals merchandise in the future.
IceHogs players derived encouragement from the move. Flanking Martinson at the news conference were Chaz Johnson and Preston Mizzi, both of whom have been called up.
“Trust me, if we didn’t have an agreement, they wouldn’t be here,” Martinson said.
“It’s pretty important,” Mizzi said. “We’ve gotten guys called up to Milwaukee all the time without an affiliation. If a (Milwaukee) center gets called up to Nashville, maybe I’ll get called up to Milwaukee.”
Said Johnson: “It’s a great thing to have it confirmed that we are affiliated with them.”
Goalie Ronnie Vogel said “It helps in the big picture. It can help guys get the opportunity to go up, or they might send guys here who need conditioning or are not playing well.”